the world of chevron carsville

Chevron / Young & Rubicam

Building on the long partnership between Chevron and Aardman Animations, I led the creative direction of the online version of these famous claymation cars. Shown here is the birth of the idea, seen through to a media execution involving geo-location based targeting.

These were the very first online adaptations of the historic broadcast spots; and as the executions developed, they both informed each other. The campaign extended into a new online world filled with my creations – Carsville – where the customer is introduced to the entire Chevron consumer brand.