Xeljanz

Xeljanz

a small but powerful pill from xeljanz helps patients feel better Pfizer / Wunderman Thompson The flagship rheumatoid arthritis medication XELJANZ, from Pfizer, expanded into five indications under my watch. With the creation of a master brand strategy, multiple...
Talking UC

Talking UC

let’s start a conversation about ulcerative colitis Pfizer XELJANZ / Wunderman Thompson TalkingUC.com is a content platform designed to be a mobile-first web resource where UC patients, caregivers, and the broader UC community can find curated content they can trust....
Rocksmith

Rocksmith

bringing rock & Roll dreams to life with rocksmith PacDigital With the launch of their Rocksmith game title, Ubisoft went old school. Applications included box design, social media, and trade. Made to resemble the kind of metal type a band member would find on...
Pop Chips

Pop Chips

adding dimension to pop chips branding PacDigital When Pop Chips wanted to move past the flat portrayal of their bag asset, I led the way in developing a new direction for showcasing their iconic product. And building an addition to their style guide that literally...
NetApp

NetApp

A rebrand and campaign launch from netapp Young & Rubicam As part of a multi-team approach, I led a team in the creation of the digital, print, and display components of the NetApp rebrand and campaign launch. Working with Organic on the site side and Landor on...